For spas, wellness, and thermal centres, it is increasingly important to invest in staff training and motivation. A choice that rewards with results in terms of turnover and customer loyalty.
The training offers go with the times, with ‘tailor-made’ solutions to meet the real growth needs of each spa. Read how.
What does training mean in a spa?
For a spa to maintain its competitiveness on the market, it is necessary to focus on updating the skills of the team.
Today, training can no longer be thought of as limited to frontal classroom methods but must involve the coexistence of a plurality of approaches that look at the person as an active and not simply passive subject.
Training means learning to change, to better achieve organisational goals, to evolve in terms of knowledge, skills, and attitudes.
Training, as continuous learning for personnel, rewards business development and profitability.
What topics you need to train your team on
The wellness industry offers a number of topics that require continuous in-depth study and updating: marketing and communication, eco-sustainability, centre design and set-up, management control, personnel organisation, regulatory and tax elements, budgeting techniques and business planning.
It is also very important to be familiar with the various professional figures who work in a spa and to understand their roles and competences, as well as the management of spa services, the drafting of the Operations Manual (determine spaces, services and human resources), operational management (products, warehouse, equipment, linen, documents, etc).
The training offer must reflect the changes taking place and provide operators with adaptability, problem solving, technological skills, and the ability to work in a team to achieve economic and professional growth objectives.
Why invest in training?
- To meet the needs of customers who are increasingly looking for excellence and expertise
- To be competitive on the market
- To maintain high standards in all areas
- To be aligned with, or rather, anticipate trends and tendencies in one’s own field of expertise
- To train one’s organisation in continuous learning
The steps to create and form an efficient SPA team:
- Identify the ideal spa staff
- Define the professional profile of each team member
- Create a pre-opening training plan
- Establish a post-opening training plan
How to set up an ideal training plan?
In the field of wellness, too, the focus is on increasingly tailor-made training. They must be run by lecturers who have consolidated experience in the sector, capable of conveying concepts that are not generic, but set in the specific context. Therefore, courses strongly oriented towards practicality, concrete and measurable objectives. Moreover, the consultancy must continue once the training is over in order to make the concepts learnt more effective.
What are the new training proposals for spas?
We asked Gabriella Francia, Co-Founder and Head of Training at bbspa_Group (expert in Research and Development for wellness treatments and technologies, with specific experience in the creation of spa menus and protocols. She works as Trainer, Spa Manager and Spa Director for the most renowned spas).
“It is important to always refer to the new organisational models and use staff training as a potential resource through which to respond to the “new realities” of the sector market.
Even in the spa/wellness world, investing in training means equipping oneself with new models of business structures, human resources management, and external and customer relations. It is necessary for the training offer to become capable of calibrating the intervention according to the real and specific training needs of each individual reality”.
Most popular courses
The ones that bbspa_Group is running most successfully today are:
- Sales techniques
- Product knowledge
- Customer knowledge
- Knowledge of presentation techniques
The key concepts that characterise each course are: attention, communication, product (how best to handle it) and focus on words that reinforce what we want the customer to understand.
Read here all courses.