Aufguss: the SPA wellness ritual that captivates everyone

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What is the Aufguss The Aufguss has become one of the most popular sauna ceremonies in contemporary SPAs, particularly across Europe. Originating from Nordic countries and Germany, this practice has evolved into a genuine wellness ritual, essential for luxury hotel SPAs and wellness resorts. Since 2011, nearly a thousand individuals in Italy have trained in […]

Relaxation room in a spa: key elements, benefits and new trends

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The relaxation room is a haven of tranquillity and well-being dedicated to guests’ physical and mental regeneration. A well-designed relaxation room offers not only a moment of respite but also enhances the entire wellness path, combining privacy, comfort, and sensory details such as soft lighting, aromatherapy, and relaxing music. With the contribution of Régis Boudon-Doris, […]

Great opportunities for the SPA/Wellness sector

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The global wellness sector is experiencing unprecedented growth. According to the Global Wellness Institute‘s (GWI) report entitled ’Global Wellness Economy Monitor 2023‘, the wellness economy has surpassed EUR 5.2 trillion for the first time and is expected to reach EUR 7.9 trillion by 2027. This exponential growth represents a major turnaround after the impact of […]

How to create a winning SPA team in 10 steps

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Organising and managing a SPA team requires attention to several key aspects to guarantee a high-quality service and an environment of true well-being. The challenge of creating a successful SPA team starts at the very beginning, with the selection of the people who will be part of it. For some time now, the sector has […]

The shapes of water in the SPA

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Water is the most versatile and beneficial element for body and mind, and the SPA is where its properties are enhanced to offer experiences of total well-being and relaxation. Traditional settings are flanked by new trends and technological solutions that improve performance and profitability. Spas are places dedicated to wellness, beauty and body care, where […]

Strategies for proposing your SPA in summer

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SPAs are havens of wellness and relaxation, ideal for every season of the year. But how do you attract clients during the summer months? A summer SPA holiday is definitely a relaxing and regenerating experience. For this reason, many SPAs offer special packages during this time of year to pamper their clients and guarantee maximum […]

SAUNA IN THE SPA: trends and new technologies

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The sauna environment is experiencing a real revolution thanks to new technologies and innovative design. New saunas offer increasingly comfortable, personalised and engaging experiences. Caution though! Design and business planning should be entrusted to experts. In Europe, and many parts of the world in general, it is now common to spend part of the year […]

Designing an experiential SPA journey

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When people talk about wellness today, they often associate it with the concept of luxury, which is no longer just a matter of opulence, but a journey through authentic, sustainable and personalised experiences. How to design a successful experiential SPA environment? The challenge is to create an evocative journey, perhaps inspired by ancient Roman baths, […]

Residential SPA: trends and features

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The quest for wellness and quality of life is becoming increasingly pivotal to housing decisions, leading to an interesting development in the real estate sector: the growing demand for SPAs within apartment buildings or residential areas. Wellness, fitness and SPA areas within common areas for the benefit of residents are now popular amenities, especially among […]

The magic “touch” of massage

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At the recent CES in Las Vegas, French start-up Capsix Robotics unveiled a robotic arm capable of performing a professional massage. “70% of people suffer from back pain, 60% suffer from chronic stress, it’s a big problem – said François Eyssautier, CEO of the startup. Capsix Robotics.iYu, as the robot is called, scans the body […]