How to create a winning SPA team in 10 steps

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Organising and managing a SPA team requires attention to several key aspects to guarantee a high-quality service and an environment of true well-being. The challenge of creating a successful SPA team starts at the very beginning, with the selection of the people who will be part of it. For some time now, the sector has […]

The shapes of water in the SPA

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Water is the most versatile and beneficial element for body and mind, and the SPA is where its properties are enhanced to offer experiences of total well-being and relaxation. Traditional settings are flanked by new trends and technological solutions that improve performance and profitability. Spas are places dedicated to wellness, beauty and body care, where […]

Strategies for proposing your SPA in summer

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SPAs are havens of wellness and relaxation, ideal for every season of the year. But how do you attract clients during the summer months? A summer SPA holiday is definitely a relaxing and regenerating experience. For this reason, many SPAs offer special packages during this time of year to pamper their clients and guarantee maximum […]

SAUNA IN THE SPA: trends and new technologies

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The sauna environment is experiencing a real revolution thanks to new technologies and innovative design. New saunas offer increasingly comfortable, personalised and engaging experiences. Caution though! Design and business planning should be entrusted to experts. In Europe, and many parts of the world in general, it is now common to spend part of the year […]

Designing an experiential SPA journey

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When people talk about wellness today, they often associate it with the concept of luxury, which is no longer just a matter of opulence, but a journey through authentic, sustainable and personalised experiences. How to design a successful experiential SPA environment? The challenge is to create an evocative journey, perhaps inspired by ancient Roman baths, […]

Residential SPA: trends and features

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The quest for wellness and quality of life is becoming increasingly pivotal to housing decisions, leading to an interesting development in the real estate sector: the growing demand for SPAs within apartment buildings or residential areas. Wellness, fitness and SPA areas within common areas for the benefit of residents are now popular amenities, especially among […]

The magic “touch” of massage

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At the recent CES in Las Vegas, French start-up Capsix Robotics unveiled a robotic arm capable of performing a professional massage. “70% of people suffer from back pain, 60% suffer from chronic stress, it’s a big problem – said François Eyssautier, CEO of the startup. Capsix Robotics.iYu, as the robot is called, scans the body […]

The bbspa_UK project takes off

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The whole team is delighted to announce the establishment of bbspa_UK, led by CEO Kirsty MacCormick, a respected leader in the UK and international SPA industry. After successful collaborations with Ghislain Waeyaert in the creation of bbspa_France and with Rita Bonucchi in Singapore, the group is expanding its boundaries by launching bbspa_UK. Kirsty MacCormick, co-founder […]

Mountain SPA: wellness all year round

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The mountains are increasingly synonymous with well-being. It means immersing yourself in a mix of nature, tradition, sport and culture to experience a regenerating holiday. SPA offers are a feather in the cap capable of winning the hearts of “mountain lovers”. Wellness tourism in the mountains The increase in tourist flows is a driving force […]

SPA and wellness market: how much is this business worth?

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Wellness economy sectors have recovered and surpassed pre-pandemic levels. This is according to the Global Wellness Institute, based on an extensive survey conducted from January to September 2023. The Wellness Economy comprises all industrial/tertiary sectors associated with activities and lifestyles pertaining the ‘wellness world’. The Global Wellness Institute (GWI) has carried out a survey in […]