The bbspa_UK project takes off

The whole team is delighted to announce the establishment of bbspa_UK, led by CEO Kirsty MacCormick, a respected leader in the UK and international SPA industry.

After successful collaborations with Ghislain Waeyaert in the creation of bbspa_France and with Rita Bonucchi in Singapore, the group is expanding its boundaries by launching bbspa_UK.

Kirsty MacCormick, co-founder and CEO of bbspa_UK, brings over 30 years of experience in providing SPA and consultancy services to the hospitality and resort industry, reinforcing bbspa brand’s commitment to excellence and innovation. The partnership aims to improve the Wellness & SPA consultancy industry by offering a complete turnkey service, from market and feasibility research to complete and assisted management.

The bbspa_UK partnership was unveiled at the World SPA & Wellness Convention held in collaboration with Professional Beauty London at ExCeL London. This convention serves as the premier networking platform for CEOs and proprietors of SPAs, hotels, and wellness centers.

The spotlight of this edition was also on bbspa_Group, which not only introduced its team and debut in the UK market but also engaged with industry leaders and prominent speakers to exchange knowledge and expertise in the SPA/Wellness sector.

Today’s figures: bbspa_Group operates in 10 countries, overseeing over 43 projects encompassing a total area exceeding 65,000 square meters of SPA facilities.

Established in Italy in 1993, bbspa_Group boasts over three decades of experience in the Wellness & SPA sector, solidifying its position as a reputable company and a beacon of innovation in wellness. Founded by Gabriella Francia and Régis Boudon-Doris, both distinguished experts in the field, the group seamlessly blends Italian finesse and French flair, leveraging their extensive expertise in SPA management and development.

Talking about the new venture, Kirsty MacCormick said: “Founding bbspa_UK together with Régis and Ghislain was a natural evolution from our own consultancy business; we have known each other for over 20 years and each of us has a very different and complementary skill set“.

It’s great to see such a strong, collaborative spirit driving the expansion of bbspa, emphasised Régis Boudon-Doris. The determination and commitment to delivering high-performance projects shines through. The complementary skills and experience of the bbspa team, along with the addition of Kirsty, make for an exciting combination poised for continued success. I have no doubt that with her combined expertise and passion, bbspa will continue to set new standards and achieve remarkable milestones in the SPA and wellness industry”.

This association between France, the United Kingdom and Italy will allow us to extend our reach to different regions of the world and provide our clients with an experienced and complementary international team,. adds Ghislain Waeyaert. As we know each other for a long time it will guarantee continuity and study service. We are now a group offering 360° services from studies to management all around the world”.

The collaboration aims to provide a 360-degree vision and expertise in handling all the essential steps in the development of a successful SPA project, imparting a rational and analytical approach.
With an impressive portfolio of worldwide, bbspa is committed to further expanding its footprint in the global SPA and wellness industry.