The bbspa_UK project takes off

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The whole team is delighted to announce the establishment of bbspa_UK, led by CEO Kirsty MacCormick, a respected leader in the UK and international SPA industry. After successful collaborations with Ghislain Waeyaert in the creation of bbspa_France and with Rita Bonucchi in Singapore, the group is expanding its boundaries by launching bbspa_UK. Kirsty MacCormick, co-founder […]

Mountain SPA: wellness all year round

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The mountains are increasingly synonymous with well-being. It means immersing yourself in a mix of nature, tradition, sport and culture to experience a regenerating holiday. SPA offers are a feather in the cap capable of winning the hearts of “mountain lovers”. Wellness tourism in the mountains The increase in tourist flows is a driving force […]

SPA and wellness market: how much is this business worth?

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Wellness economy sectors have recovered and surpassed pre-pandemic levels. This is according to the Global Wellness Institute, based on an extensive survey conducted from January to September 2023. The Wellness Economy comprises all industrial/tertiary sectors associated with activities and lifestyles pertaining the ‘wellness world’. The Global Wellness Institute (GWI) has carried out a survey in […]

Transforming and ‘prolonging’ your life at the SPA

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More and more SPAs are promoting prevention, balance and self-love, guiding their clients on a super-personalised journey towards a new concept of longevity. by Elisabetta Farneti The “Longevity & Ageing” conference, held in Milan in 2023, was an opportunity to explore and deepen topics related to longevity and ageing. These are highly topical issues that […]

Winning strategies for designing, managing and promoting the SPA

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In this article we present our review of the recently published book written by Matteo Brusaferri, General Manager of Lemi, an Italian company famous for the production of beds, armchairs and multifunctional treatment rooms for the Beauty and SPA sector. With “The perfect room for a successful SPA” (published by Bruno Editore), the author, who […]

End the year on a high note… in a spa

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Emotion, relaxation and wellness to make the end-of-year celebrations truly special. How to do it? Certainly, by pampering ourselves or giving someone else a stay at a spa to share magical moments with our loved ones or friends. In autumn, and especially during the end of year festivities, the spa becomes a beacon for those […]

Record number of registrations for World Wellness Weekend 2023

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Launched in 2017, World Wellness Weekend is a worldwide celebration that allows millions of people to experience fun, free, and inclusive wellness activities across the five pillars of wellness: Rest, Nutrition, Vitality, Serenity, and Solidarity. Promoting the culture of good living is the goal of W3, now in its 7th edition. The 2023 edition was […]

Every SPA has the cosmetic line it deserves!

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The expansion of the cosmetics industry proves that personal care and beauty products are an important business. According to Federchimica, the market is destined to grow, and we are talking about high-margin products. How to choose the cosmetic line in SPA The options are many and the choice can be difficult. We discuss this with […]

Spas and the holistic trend: from design to treatments menu

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The events that have characterised the last few years have highlighted how much our well-being is profoundly influenced by external agents and life habits such as stress, sleep, relaxation, eating habits, physical activity and social interactions. As a result, the trend towards self-care has developed even more into an approach that also takes into account […]

Thermal SPA: a growing trend

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Man has been using the beneficial properties of thermal waters since prehistoric times.Already in the ancient world, water was a sacred element and natural medicine, to which therapeutic and parasiticidal properties were attributed. It was Hippocrates who studied the use of thermal waters for therapeutic purposes while the Greeks and Romans spread thermalism throughout their […]