Spas and the holistic trend: from design to treatments menu

The events that have characterised the last few years have highlighted how much our well-being is profoundly influenced by external agents and life habits such as stress, sleep, relaxation, eating habits, physical activity and social interactions. As a result, the trend towards self-care has developed even more into an approach that also takes into account one’s state of mind and mental health.
Over the coming years, this holistic orientation will continue to prevail.

Treating the human body with a holistic approach. A method that is changing the face of Wellness&SPA and related hotel accommodation. This data should not be underestimated as it offers interesting opportunities for investors in the tourism/wellness sector.

In fact, a holistic approach to wellness allows the hotel industry to respond to customers’ needs, enhancing the experiential value of their stay.

How to design a holistic approach in a SPA

When designing and creating a SPA concept, it is crucial to create an environment with an effective and coherent appeal, both in terms of design and services & treatments. This is why mindfulness sessions, guided meditation, acupuncture, tai chi, but also sleep regeneration advice, etc. are being added to the ‘traditional’ SPA menu.

Régis Boudon-Doris, CEO and founder of the bbspa group, explains this concept better:

“In order to attract and retain customers, especially those who are defined as high spenders, it is necessary to create exciting environments and incorporate innovative, trendy services with advanced technology.
This is as true for a destination SPA as it is for an urban SPA or a hotel SPA, because the need for immersive wellness remains even after the holiday is over and you have returned to the city.
I would say that this is a global trend that is here to stay. In Europe, we are paying more and more attention to mental wellbeing and innovation in the service of wellbeing, and the growth of corporate wellness in companies is a clear example of this.

This is a complex and not self-evident transition involving a variety of factors. Not everyone is immediately ready to embrace the full change of internal and external processes involved, but in general the SPA & Wellness sector is proving to be increasingly attentive and aware of this holistic approach.

The concept of holism must be present in all stages of spa development: when we design, balance, a personalised approach to identity and management cannot be absent for us. These ‘ingredients’ are interrelated and refer specifically to the right balance of heat, water and rest – the elements that are part of our DNA and that for us form the backbone of every project.

If you would like to learn more about this topic, read the article written by Elisabetta Farneti, in collaboration with bbspa_Group for Nouvelle Estetique.