Promoting the culture of good living is the goal of W3, now in its 7th edition. The 2023 edition was a success: 148 participating countries and 6,300 facilities (+26% compared to 2022), ever-increasing media coverage aimed at a total audience of 430 million people, including enthusiasts and professionals.

What is World Wellness Weekend (W3)?

The World Wellness Weekend (W3) is a global event dedicated to total wellness, involving more and more realities. The concept is simple: every third weekend in September, just before the equinox, thousands of facilities open their doors to present exclusive programmes and experiences with fun, free and inclusive activities to try out with friends, colleagues, or family. Its creator, Jean-Guy de Gabriac, launched the initiative in 2017, starting in France and Belgium, and since then it has been a crescendo of acclaim. It is undoubtedly an innovative event that puts the individual at the centre of their own well-being, promoting a culture of well-being understood as the result of lifestyle choices.

The goals of the World Wellness Weekend

Health and wellness for all. One of the goal is to remind people that for a healthy individual, wellness is a responsible relationship between body/mind and ourselves. Hence the importance of a holistic approach that treats the human body as a whole. A global interest initiative that encourages millions of people around the world and in tourist destinations to recharge their batteries with outdoor recreation, sport, wellness and culture.

A weekend in which Spas, wellness and thermal centres, gyms and beauty salons offer the opportunity to participate in fun, original and free activities by making their facilities and staff available.

World Wellness Weekend in Italy

We asked Régis Boudon-Doris, ambassador for Italy of the World Wellness Weekend and founder and CEO of the bbspa_Group.

“In addition to the constantly growing numbers, I would like to highlight a very important milestone that we have reached: W3 in Italy has a national coverage, clearly visible on the Wellness Map, with no less than 772 participating companies/businesses, guaranteeing a presence in all regions and in the vast majority of provinces! This rewards our commitment as organisers and has enabled every Italian or tourist in Italy to find the nearest W3 activity and enjoy wellness!

World Wellness Weekend around the world

With 6,300 participating venues in 148 countries, the World Wellness Weekend 2023 involved so many hospitality, fitness and beauty professionals who shared the UNITED NATIONS Sustainable Goal 3: “Good Health and Wellness for All” in partnership with 60 professional associations and federations and received the endorsement of 6 ministers of health and tourism and 30 mayors.

• 6,300 venues (+26% compared to 2022) hosting lots of fun and free group activities, indoors and out.
• 125 hours (+150% compared to 2022) of online sessions with ZOOM webinars, Facebook LIVE, Insta LIVE by Les Mills+, YogAway by BijaB, Immunocologie, Valérie Orsoni, John W. Brick Foundation, International Massage Association and about a hundred experts sharing insights and tutorials in English, Spanish, Japanese and French.
• 1,000 mentions (TV, radio, press, online newspapers) and 8,000 posts on social networks reached a total audience of 430 million people with an estimated 17 million views (sources: Coverage Book, Brand24, TVeyes).

The most popular events

TOP 5 PLACES Category

28% Fitness clubs, sports clubs, yoga, pilates, outdoor activities
14% Holistic Wellness Centres, Integrative Clinics
13% Spas, beauty institutes, salons
11% Hotels, resorts, spas, thalassotherapy, holiday villages
9% Wellness Practitioners, Physiotherapists, Acupuncturists, Chiropractors, Kinesiologists

TOP 5 ACTIVITY Category

22.8% Fitness Coaching, Functional Training, Dance, Stretching, Pilates, Water Activities
16,8% 16.8% Beauty SPA, Manual Therapies, Beauty Bar, Anti-Age, Sauna-Banya-Hammam 15.1% Yoga, Hatha, Pranayama, Accro, Sup, Aerial, Laughter 14.8% Outdoor activities, trekking, running, forest bathing 11.6% Meditation, counselling, screening…
15,1% 15.1% Yoga, Hatha, Pranayama, Accro, Sup, Aerial, Laughter
14,8% 14.8% Outdoor activities, trekking, running, forest bathing
11,6% 11.6% Meditation, counselling, screening…

THE 10 MOST ACTIVE COUNTRIES

Here are the countries that stood out in terms of the number of organisations involved and, in brackets, the number of fun and free activities offered.

1. SPAIN 986 (2.731)
2. BRASIL 731 (2.751)
3. ITALY 651 (772)
4. JAPAN 421 (446)
5. ARGENTINA 219 (271)
6. DOMINICAN REPUBLIC 156 (334)
7. UNITED KINGDOM 138 (173)
8. VIETNAM 125 (196)
9. CANADA 108 (183)
10. INDIA 103 (216)

For more information
Anyone can easily find professionals and activities participating in the World Wellness Weekend at www.wellmap.org (18 languages).
Other references: www.wellmap.it
info@weekend-wellness.com

L'articolo Record number of registrations for World Wellness Weekend 2023 proviene da bbspa_Group.

More and more people are looking for unforgettable experiences when they travel. People are no longer simply looking for a place to sleep, but a place that offers a dream experience and leaves beautiful memories. Because of this, and because of the style and sophistication that distinguishes them and their respect for the environment, they are very popular with young customers, couples and the international jet-set.

What does the customer look for in this location? What are the characteristics? Which investment?
Let’s delve into that in this article.

What a Boutique SPA is

A Boutique Spa is an ‘exceptional’ place in terms of its location, concept, design, and the treatment protocol it offers. It is a place devoted to offering a totally customised and ‘tailor-made’ experience, just like a haute couture boutique that takes all the clients’ expectations and makes them a reality.
Clearly this is a special place that focuses on offering targeted, exclusive, and limited spa services and treatments to guarantee high quality standards and be consistent with the chosen spa concept.

What are the characteristics of a Boutique SPA

LeBoutique Spas are luxury environments, characterised by distinctive design, unique furnishings, refined atmospheres and, sometimes, located in very attractive locations.

LThe aim is to propose an experience that combines luxury, wellness, landscape, art, culture, and tradition. The term ’boutique’ indicates something small, intimate, exclusive, so Boutique Spas are not large, usually ranging from 250 to 750 square metres.

The concept behind it must be characterised by a strong personality, a clear brand identity. This must be communicated through targeted communication strategies capable of speaking to its target audience.

Unique design, enriched by exceptional pieces of furniture, refined atmospheres, and high-quality finishes. The presence of high craftsmanship certainly increases its prestige.

The atmosphere must be intimate and comfortable and able to pamper all the senses: the lights and colours must be well studied, the music as well, the entire spa circuit should be characterised by precise olfactory notes that help characterise the place and remain impressed in the memory.

Services must be highly customised, to meet the needs and habits of customers, even anticipating them before they manifest themselves. Signature treatments and high-end cosmetics are a must!

The entire team must be constantly trained to maintain a high quality of service, to be aligned with the concept: everyone must speak the language of the brand.

Stunning locations and ‘wow’ environments

Boutique Spas are often found within Boutique Hotels. Structures that have sprung up in truly enchanting locations, far from the destinations of mass tourism and precisely for this reason most appreciated by their clients.
Environments designed and created to allow customers to make the most of their stay both in discovering interesting places and in regenerating and taking care of themselves. Here the wellness programme is of a very high standard, as is the attention to design, art, restoration, and enhancement of historic or charming hotel environments.

High-end wellness and unusual proposal

The professionals who look after guests’ wellbeing in the Boutique Spas are of the highest rank, just as carefully selected and innovative are the activities and treatments: they range from metabolic medicine sessions to treatments with local spices, from open-air gyms for ‘wild fitness’ to yoga sessions surrounded by palm trees, from Irish meditation to treatments with mud and local herbs. Care in the design of the Spa menu is very important.

How to design a Boutique SPA

The ‘wow’ effect that the customer finds in a Boutique SPA is not the result of chance.

Every aspect is thought out, designed, verified and realised with the utmost attention to detail and care for the environment, the needs of investors and the trends appreciated by customers.
We asked Régis Boudon-Doris, Founder and CEO of bbspa_Group.

He explains: “Today more than ever working on a Boutique SPA project is an exciting and demanding challenge. It is exciting because you have to be daring, innovative, but at the same time you have to combine the concept with respect for the surrounding environment, art and culture. It is demanding because the balance between invested capital, end result and productivity must always be guaranteed. All this with the needs of today’s increasingly informed, demanding customers in mind. The energy to be spent on the retention of customers is ever greater”.

What are the investment costs to implement it

To build a Boutique SPA we have to assume a cost per square metre starting from 4,000€, then according to the spa concept and its Business Plan we define the specific budget for each structure

Some examples of Boutique Spas

“Among the latest projects that have already been completed that best sum up all these distinctive traits, we cannot fail to mention LA SPA Helvetia & Bristol in Florence and the Ambassade Biologique Recherche in Rome”,says Régis Boudon-Doris.

L'articolo Boutique SPA: top-class wellness for a “WOW” effect proviene da bbspa_Group.

Today this “game” is possible thanks to an innovation patented by bbspa_Group in partnership with the international architecture firm D/DOCK and inspired by Modular Architecture. An idea that could also come to life thanks to the collaboration, with regard to SPA management aspects, with Snow Group, a company that manages 60 SPAs around the world.

An unprecedented concept of modular, turnkey SPA, to be created according to one’s desires, market needs or the business one intends to start.

What is SPACUBES®

It is the first prefabricated and modular SPA concept, innovative in terms of architectural solutions, services and technologies that takes on the ideal configuration based on:

• the location where it is installed
• potential user base
• capital to be invested
• desired profitability

We asked Régis Boudon-Doris, CEO and Founder of bbspa_Group, for more information to understand the mission, objectives, and opportunities of this business model.

What is the main advantage of SPACUBES®

It is an absolutely innovative solution that allows you to create modular, turnkey, prefabricated SPA, adaptable to different building spaces and budgets, which can be industrialised and replicated in several locations or for different targets.

A true business model that responds to the demand of investors from different backgrounds (investment funds, shopping centres, airports, owners of disused industrial and/or commercial areas, real estate developers, etc.) who are all very sensitive to new trends as long as they are able to guarantee high profitability in the medium and long term

What market needs it responds to

SPACUBES was conceived with a range of customers in mind, increasingly widespread after covid pandemic, interested in and very well informed about “well-being” services, which guarantee prevention and welfare in their own territory or close to their places of life and work”, explains Régis Boudon-Doris.

In fact, this model makes it possible to invest in the creation of spas that can offer wellness experiences wherever there is a market and regardless of the environmental context, exploiting, for example, the main travel routes, or urban, suburban, commercial and, why not, industrial areas.

The possibility, for example, of having a place next to one’s company where employees can relax and relieve stress during their lunch break or immediately after work is a considerable plus that has benefits for the individual and for the company’s productivity.
Other interesting locations are airports, next to shopping centres, or even near large amusement parks.

“There are no limits with SPACUBES to the possibility of design and adaptation to the context in which the spa is to be established. That is the strength and the challenge of this project”, adds Régis”.

A green and environmentally friendly business model: the benefits for customers and the environment

In each of its sizes, SPACUBES® is designed according to strictly sustainable and environmentally friendly principles. The choice of materials, construction techniques and technologies used, in fact, makes it possible to minimize consumption, respect the environment and propose an ethical use of wellness and the spa.

“The entire team involved in this project made sustainability one of the focuses that guided the choices during the design and development phase, explains Régis Boudon-Doris, because we believe that it is an essential element, especially when it comes to wellness”.

How many and what types of modules

There are 4 sizes set for SPACUBES®:

• S corresponding to 2,500 m² (+/-) of surface area
• M corresponding to 5,000 m² (+/-) of surface area
• L corresponding to 7,500 m² (+/-) of surface area
• XL corresponding to 10,000 m² (+/-) of surface area

Many services can be activated inside or outside the modules:

• Welcome area with shop
• Beauty area
• Medical area
• Baby SPA area
• Spa circuits area with Sauna circuits, Hammam circuits, all in&out version
• Treatment/massage area
• Private spa area
• Social spa area in&out
• Entertainment spa area in&out

In the design phase, each of the many areas listed above will be developed according to the user base, the analysis of competitors and the chosen size, so as to make the project both performant and profitable.

How to request information to design your own SPACUBES®

Our R&D team is always ready to receive requests for information, quotes, and more details.
You can ask for a consulting service at this link.

Edit by Elisabetta Farneti

L'articolo SPACUBES®: innovation and wellness cubed. proviene da bbspa_Group.

The bbspa team of We Design redesigned a 250 square metre space, working with Italian craftsmen who remodelled the existing furniture to adapt it to the requirements of Biologique Recherche’s technologies and protocols, taking the historical materials and embellishing them with Corian and alabaster.

The Roman Embassy is located on Via Frattina, number 7, in the beating heart of the Eternal City. An exclusive project born thanks to the collaboration between Biologique Recherche, a leading company in the cosmetics sector, and bbspa_Group (specifically with its branch bbspa_France).

A glamorous environment steeped in history, opened last 20 December, which will be inaugurated shortly, dedicated to a clientele of connoisseurs and wellness enthusiasts, both Roman and international.

A chat with Regis Boudon-Doris (CEO and Founder of bbspa_Group) immersed us in this intriguing project that combines history, innovation and well-being.

A network of embassies in Italy and around the world. What is the mission?

“As part of its development projects, Biologique Recherche is creating its own network of “embassies” around the world to guarantee customers a brand experience. For this reason, the collaboration with bbspa_Group will continue with the opening of 2 more “Ambassade” in 2023 and 2024,” Regis emphasises. “We are also creating a collaboration that goes beyond Italy thanks to projects that Biologique Recherche would like to realise with its clients worldwide.

What was the most fascinating or curious aspect of this job?

“Ambassade Roma is located on the site of a very famous lingerie shop from the 1950s that boasted a VIP clientele, including all the famous actresses linked to Cinecittà as well as famous women from all over the world passing through Rome. Also, for this reason – adds Regis Boudon-Doris – we wanted to respect what already existed. The challenge was to transform a shop into a wellness centre and this was possible thanks to the collaboration of architect Joanne De Lepinay, who adapted ‘retro’ environments to the specific needs of Biologique Recherche for 2023″.

Technology, design and well-being: a perfect mix

Works started in July 2022. They were planned, organised and realised by bbspa_Group and a team specially structured for such a specific project.

A 250 m2 space (including 50 m2 on the ground floor with reception, shop, waiting room and product testing room) with 6 treatment cabins, 4 for individuals, 2 for couples and a team area.
Skillful Italian craftsmen have remodelled the existing furnishings to adapt them to the needs of Biologique Recherche’s technologies and protocols. How? By taking historical materials and embellishing them with Corian and alabaster.

In addition to Joanne De Lepinay, bbspa_Group specialists worked on the project: Federico Dottorini (Project Manager), Hande Yildiz (Interior Designer) and Andrea Francia for project procurement.

Refined and intimate wellness centre with innovative treatments

An intimate, cozy and muffled atmosphere as well as the organization of the spaces, specially designed to experience each treatment to the fullest. The design and furnishings are in blue, white and champagne (the signature colours of Biologique Recherche) enhanced by the mahogany and copper of the historical structure.
The ambience is permeated with touches of refinement combined with the lively personality of the Roman Dolce Vita. Distributed on the first floor, single and double treatment cabins welcome guests for a rejuvenating moment. There is also a lounge for personalised consultations.

A bien-être experience signed by Biologique Recherche

L’équipe dell’Ambassade Roma è formata secondo protocolli e tecnologie The Ambassade Roma team is trained according to Biologique Recherche protocols and technologies and is at the service of those who wish to enjoy an effective and different beauty experience. The first step is an in-depth assessment of the skin’s condition. The results of this analysis determine the customised treatment protocol to be applied, which will then be spelled out in the various face/body treatments.

What has been bbspa_Group’s trump card?

“We create synergies that amplify the effectiveness and efficiency of solutions to maximise the profitability of each project. Our one-of-a-kind character is represented by a philosophy that allows us to organically approach the entirety of a Wellness&Spa project by optimising processes without ever neglecting attention to detail and the peculiarities of our clients’ projects. A vision born where the expression of Italian design and the culture of pleasure typical of the French art de vivre meet,” says Regis Boudon-Doris.

The history of Maison Biologique Recherche

Biologique Recherche was founded at the end of the 1970s by Yvan and Josette Allouche, a biologist and physiotherapist respectively and experts in cosmetic treatments with an artisanal flavour. Their savoir-faire and visionary approach to the world of cosmetics are behind the brand’s success for the effectiveness of its exclusive products.
Indeed, the founders have conceived an exclusive methodology of personalised cosmetic treatments adapted to each ‘Skin Instant^©‘, based on products with a high concentration of active ingredients.

Regis, who would you like to thank for the success of the project?

All professionals who have worked very intensely and in very short times. Especially:

Chiara Ferrari, administrator of Biologique Recherche Italia
Paolo Ruggeri, CRT Group together with Giorgio Gotti who did an incredible job with carpentry and finishes
Maurizio Mei of Green Edil for managing a construction site in a complex location
Alessio Leoci who allowed us to make the project a reality in the historic centre of Rome with all the bureaucratic difficulties that this entails.

Ambassade Rome, watch the video.

By Elisabetta Farneti

L'articolo Biologique Recherche wellness center in the heart of the Roman Dolce Vita proviene da bbspa_Group.

L'articolo Radisson Blu proviene da bbspa_Group.