Today, tourist hospitality is also aligning itself with this need and evolving into “open-air” stays and activities, using nature as a wellness tool as well as a place of experience.

At last, an important concept has spread widely: tradition, innovation and the enhancement of environmental and cultural resources become the way forward in formulating an offer capable of capturing the interest of customers. This applies irrespective of whether we are talking about accommodation facilities or SPA environments, spa treatments, cosmetics, etc.

What SPA clients look for

In avant-garde spas and wellness centres, the architectural layouts, treatments, activities, style choices, and culinary proposals all dialogue with nature and the surrounding environment in new ways. It is a symbiotic and reversible relationship, capable of welcoming and satisfying increasingly demanding customers. The Zen Generation, i.e. the customers of today and especially of tomorrow, demand a strong interconnection between the surrounding space and the digital sphere.

A growing trend: retreats or wellness retreats surrounded by nature

Recent surveys show that many of those travelling or planning a period of rest and relaxation are tend to prefer retreats in secluded, quiet places, far from the hustle and bustle. In short, there is a greater desire for nature (+31%) and tranquillity (+29%). One example: in the first four months of 2022, sites dedicated to outdoor tourism recorded a 150% increase in the flow of searches compared to 2021 and an 8% increase compared to 2019.

The new hospitality and wellness venues must enter into symbiosis with nature through intelligent architectural solutions. Attentive customers prefer facilities that are perfectly integrated into the natural environment and connected to digital ecosystems powered by renewable sources. In this case, the difference is no longer the price of the offer but rather the zero impact on the territory.

How to design a SPA in the in nature

Specialised architects and designers who are attentive to the new tourism/wellness trends are oriented towards redesigning gardens and open-air spaces that can be used for sports and wellness activities. Design and new style proposals therefore conquer green spaces and often create an absolutely harmonious and relaxing connection between indoors and outdoors.

Certainly, the secret to a successful spa project in nature is to have a unique and innovative concept in mind that is characterising for that spa and becomes the common thread of the entire customer experience.

by Elisabetta Farneti

L'articolo SPA and Nature: a winning combination proviene da bbspa_Group.

What is Kundamiri

A steam bed enriched with oxygen and essential oils, it is one of the treatments par excellence for an optimal detox and deep cleansing and purification of the skin, which is immediately radiant, supple and soft. The technology of the Kundamiri lounger promotes muscle relaxation, helps get rid of tiredness and is a technique for relaxing psychological tensions as well.

How Kundamiri works

The heat of the steam causes sweating, which eliminates toxic substances and helps relax the muscles The moist heat softens the stratum corneum of the skin, sebum, fatty substances and impurities, which can thus be eliminated more easily. In addition, the heat acts to promote the release of tension.

To these beneficial actions of the steam bath, Kundamiri combines the action of oxygen, which triggers a detoxifying and draining action through the enlarged pores. What it entails

What it entails

The treatment involves a Finnish birch bed, with a built-in sanitising system, which creates a microclimate similar to a real Turkish bath, with added oxygen. In this way, the body is enveloped in a cloud of oxygen-saturated micro-steam that penetrates the dilated skin and stimulates its regeneration and defence processes against oxidants and free radicals. The next step is a deep peeling and a relaxing massage with customised essential oils. Chromo, aroma, music therapy amplifies the effectiveness of the treatment. Aromatherapy steam baths are far preferable to the dry heat of saunas as they do not irritate the capillaries and do not stress the venous circulation.

Less toxins, more relaxation

Kundamiri is a typical technique used in spa and thermal baths that, thanks to steam, creates a personal moment in which to pamper oneself, to treat oneself to well-being, relaxation and tranquillity.

The temperature and humidity produced by this particular thermal bed stimulate blood vasodilation and sweating, resulting in increased body metabolism and a detox effect.

The benefits of this SPA treatment

You remain inside the bed for a minimum of 30 minutes.

This is to achieve different results, all aimed at aesthetics and well-being:

• Expulsion of toxins produced by our body and those caused by external factors (drugs, cigarettes, pollution, etc.)

• Deep purification of the skin, which immediately shows a firmer, more elastic and radiant texture.

• Stimulation of cellular turnover, stimulated by the steam and temperature of the thermal bed, which encourages rapid detachment of dead cells from the stratum corneum.

• Sebum, fatty substances and impurities are fluidised.

• Counteracts and improves cellulite-related imperfections.

• The enveloping steam helps release contractures and muscle tensions, relaxing body and mind, promoting a state of well-being that is not only aesthetic but also psycho-physical.

by Elisabetta Farneti

L'articolo Kundamiri: a detoxifying and relaxing steam bath proviene da bbspa_Group.

Undoubtedly united by the idea of having a private and exclusive space in which to pamper oneself and unwind, Private Spas and Spa Suites generally feature elegance, sophistication and a touch of technology that allows all the senses to be involved in a unique wellness experience.

An offer that is now more popular than ever in hotels and in wellness and spa centres. Many companies in the field are promoting specially designed products and services, which aim to satisfy a demanding clientele from the business and luxury world, but also ‘Family and Friends’.

What is a Spa Suite

It is a hotel suite in which a wellness and well-being area has been designed inside. The Spa Suite rooms are very exclusive and equipped to provide a unique experience of wellness and intimacy, allowing you to go from the bed to the wellness area without leaving the room: the spa is inside, in the utmost privacy and intimacy.

These mini spas can be equipped with a sauna, steam bath or Jacuzzi, depending on their size, which can range from 30 to 100 square metres, embodying technology, innovation, design and meticulous project planning.

What the Spa Suite experience includes

The cost of the suite already includes the use of the spa inside, while any massages and treatments requested by the customer will be counted as extras. Generally, inside the suite we can find a steam bath for scrubs, a sauna, a shower and 2 massage beds for couples.

When to give a night in a Spa Suite

A favorite gift for couples, one or more nights in a Spa Suite can be a romantic idea to celebrate a honeymoon, a romantic weekend, or to surprise your partner not only on Valentine’s Day but whenever elegance, intimacy and privacy are desired.

What is a Private Spa

The term Private Spa, identifies a privatised use of a spa circuit for a defined time and number of people. It is usually requested by a public that wishes to have and personalise the spa experience in a reserved space, designed for couples or small groups of people.

It is a new concept of relaxation, much more intimate and authentic, typical of a target that is attentive to the refinement of environments, technological innovation and is looking for “signature” treatments, comfort and exclusivity.

What is the ideal circuit to take in a Private Spa

Generally, the main areas are the welcome area, the treatments and massage area, the humid and/or the hot area, sauna, hammam, the water area with swimming-pool and its Jacuzzi, sensory showers tunnel and relaxation areas with a small buffet.

The ideal circuit starts with purifying treatments such as scrub or soaping and then move on to the hot/humid area or to the water areas, such as Jacuzzi, sensory showers or snow showers. You can continue with a massage and then finish, in complete relaxation in the comfort zone.

On what occasions to book a Private Spa

These are perfect settings for celebrating special occasions with a group of friends or relatives, such as anniversaries, birthdays, hen parties, or for organizing alternative team building experiences or corporate events.

Private Spas at home: how to design them

There is a growing demand for the design of Private Spas for private homes, shaped around the individual wishes of the family and the social life of the owners. In this case, it is a real spa for exclusively private use, which becomes a hideaway to escape from the working day or to organize parties with friends.

Needless to say, in each case it is necessary to rely on experts capable of optimising space and investment and implementing a unique wellness experience, because in some realities, even these become true Spas with a wide range of services.

By Elisabetta Farneti

L'articolo SPA Suite e Private SPA: differences and features proviene da bbspa_Group.