bbspa_Group, a renowned name in spa and wellness, has officially merged the recently-launched bbspa_UK with The Spa Consultancy – owned by global spa industry expert Kirsty MacCormick.
Now serving as bbspa_UK CEO and co-founder, MacCormick has more than three decades of experience in delivering top-notch spa and consultancy services to the hospitality and resort industry.
She excels in spa and wellness development, operations and management across various wellness environments, from commercial day spas to luxury five-star hotels.
Her expertise includes retail, product development, treatment innovation and overseeing projects from concept to execution.
With a global approach, MacCormick has led more than 40 international spa openings and developed successful turnkey spa brands across Japan, China, the Middle East, Europe and the UK.
In addition to her new role with bbspa_UK, she is also CEO and founder of The Nail Yard and serves as chair of the Scottish Spa and Wellness Collective.
New beginnings
“bbspa_UK has been launched to enhance the realm of spa consultancy and offer the UK domestic market a full turnkey service ranging from market research and feasibility, technical design and specifications through to full and assisted management,” said MacCormick.
After recently moving into its new offices on Princes Street in Edinburgh, the bbspa_UK team has already announced plans to appoint two new directors to further bolster its board.
The firm currently has 18 live projects in consultancy development and four signed management contracts.
MacCormick added: “We now have a great opportunity to create the leading spa consultancy and management company in Europe across our three partner offices.”
“It’s great to see such a strong, collaborative spirit driving the expansion of bbspa,” added Régis Boudon-Doris, bbspa co-founder and CEO.
“I have no doubt that Kirsty’s combined expertise and passion will drive bbspa to continue to set new standards and achieve remarkable milestones in the UK spa and wellness industry.”
The launch of bbspa_UK comes on the heels of bbspa’s recent expansions into other key markets. In 2021, the consultancy firm established bbspa_France in partnership with Ghislain Waeyaert, followed by the launch of bbspa_Asia in Singapore in 2022.
Waeyaert, president of bbspa_France, added: “Collaboration between our offices in France, the UK and Italy will now allow us to extend our reach to different global regions and provide our clients with a highly experienced and complementary international team.”
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