We Think

We Think is our strategic consulting service dedicated to reimagining existing spas or designing new concepts from the ground up. It focuses on defining the essential elements of a successful spa through the creation of an innovative, market-led concept supported by a sustainable and profitable business model.

How does a successful spa concept evolve?

The process begins with a comprehensive audit, gathering detailed information on the site, the project brief, and any technical teams or professional partners already involved. This phase includes a thorough review of all available documentation and an assessment of the project’s specific characteristics and constraints.

This is followed by an in-depth market analysis to evaluate the competitive landscape. Through benchmarking and mystery guest experiences, we identify competitors’ strengths and weaknesses, enabling us to define the spa’s unique identity, positioning, commercial strategy, and operational model.

The next stage focuses on shaping the core elements of the spa concept. This includes defining brand identity, positioning, storytelling, and target markets. At this point, initial layouts are developed alongside the service menu and pricing strategy, all aligned with the proposed business model.

Based on this data, we carry out a detailed analysis of design and construction costs, alongside a full financial and operational profitability assessment, including management considerations. This results in a projected financial performance over the first nine years of operation, ensuring all key decisions are informed by robust commercial insight before progressing to the next development phases.