{"id":5263,"date":"2022-12-23T09:00:00","date_gmt":"2022-12-23T08:00:00","guid":{"rendered":"https:\/\/www.bbspagroup.com\/?p=5263"},"modified":"2022-12-21T11:48:49","modified_gmt":"2022-12-21T10:48:49","slug":"spa-et-nature-une-combinaison-gagnante","status":"publish","type":"post","link":"https:\/\/www.bbspagroup.com\/fr\/spa-et-nature-une-combinaison-gagnante\/","title":{"rendered":"SPA et Nature : une combinaison gagnante"},"content":{"rendered":"\n

La tendance du moment en mati\u00e8re de bien-\u00eatre voit l’hospitalit\u00e9 et le bien-\u00eatre \u00e9troitement li\u00e9s \u00e0 l’environnement. La tendance \u00e9tait d\u00e9j\u00e0 perceptible en 2019, mais les ann\u00e9es dites \u00ab\u00a0Covid\u00a0\u00bb ont acc\u00e9l\u00e9r\u00e9 ce lien de plus en plus fort entre le bien-\u00eatre et la nature<\/strong><\/p>\n\n

Aujourd’hui, l’hospitalit\u00e9 touristique s’aligne \u00e9galement sur ce besoin et \u00e9volue vers des s\u00e9jours et des activit\u00e9s \u00ab\u00a0en plein air<\/em>\u00ab\u00a0, utilisant la nature comme un outil de bien-\u00eatre et un lieu d\u2019exp\u00e9rience.<\/p>\n\n

Enfin, un concept important s’est largement r\u00e9pandu : la tradition, l’innovation et la valorisation des ressources environnementales et culturelles deviennent la voie \u00e0 suivre pour formuler une offre capable de capter l’int\u00e9r\u00eat des clients. Cela s’applique aussi bien aux installations d’h\u00e9bergement qu’aux environnements spa, aux traitements spa, aux cosm\u00e9tiques, etc.<\/p>\n\n

Ce que recherchent les clients des SPA<\/h2>\n\n

Dans les spas et les centres de bien-\u00eatre d’avant-garde, les formes architecturales, les traitements, les activit\u00e9s, les choix de style et les propositions culinaires dialoguent tous de mani\u00e8re in\u00e9dite avec la nature et l’environnement. Il s’agit d’une relation symbiotique et r\u00e9versible<\/strong>, capable d’accueillir et de satisfaire des clients de plus en plus exigeants. La g\u00e9n\u00e9ration Zen, c’est-\u00e0-dire les clients d’aujourd’hui et surtout de demain, exigent une forte interconnexion entre l’espace qui les entoure et la sph\u00e8re num\u00e9rique.<\/p>\n\n

Une tendance croissante: les retraites ou les s\u00e9jours de bien-\u00eatre en pleine nature<\/h2>\n\n

Des enqu\u00eates r\u00e9centes montrent qu’un grand nombre de personnes qui voyagent ou qui pr\u00e9voient une p\u00e9riode de repos et de relaxation ont tendance \u00e0 pr\u00e9f\u00e9rer se r\u00e9fugier dans des endroits isol\u00e9s et calmes, loin du chaos. En bref, le d\u00e9sir de nature<\/strong> (+31%) et de tranquillit\u00e9<\/strong> (+29%) est plus fort. Un exemple : au cours des quatre premiers mois de 2022, les sites d\u00e9di\u00e9s au tourisme de plein air ont enregistr\u00e9 une augmentation de 150 % du flux de recherches par rapport \u00e0 2021 et de 8 % par rapport \u00e0 2019.<\/p>\n\n

Les nouveaux lieux d’accueil et de bien-\u00eatre doivent entrer en symbiose avec la nature gr\u00e2ce \u00e0 des solutions architecturales intelligentes. Les clients attentifs pr\u00e9f\u00e8rent des installations parfaitement int\u00e9gr\u00e9es \u00e0 l’environnement naturel et connect\u00e9es \u00e0 des \u00e9cosyst\u00e8mes num\u00e9riques aliment\u00e9s par des sources renouvelables. Dans ce cas, la diff\u00e9rence n’est plus le prix de l’offre mais plut\u00f4t l’impact nul sur le territoire.<\/p>\n\n

Comment concevoir un spa dans la nature<\/h2>\n\n

Des architectes et des designers sp\u00e9cialis\u00e9s, attentifs aux nouvelles tendances du tourisme et du bien-\u00eatre, s’orientent vers le r\u00e9am\u00e9nagement de jardins et d’espaces en plein air pouvant \u00eatre utilis\u00e9s pour des activit\u00e9s sportives et de bien-\u00eatre. Les propositions de design et de nouveau style conqui\u00e8rent donc les espaces verts et cr\u00e9ent souvent une connexion absolument harmonieuse et relaxante entre l’int\u00e9rieur et l’ext\u00e9rieur.<\/strong><\/p>\n\n

Le secret de la r\u00e9ussite d’un projet de spa dans la nature est certainement d’avoir \u00e0 l’esprit un concept<\/a> unique et innovant qui caract\u00e9rise le spa en question et qui devient le fil conducteur de toute l’exp\u00e9rience client.<\/p>\n\n

\u00c9crit par Elisabetta Farneti.<\/p>\n","protected":false},"excerpt":{"rendered":"

La tendance du moment en mati\u00e8re de bien-\u00eatre voit l’hospitalit\u00e9 et le bien-\u00eatre \u00e9troitement li\u00e9s \u00e0 l’environnement. La tendance \u00e9tait d\u00e9j\u00e0 perceptible en 2019, mais les ann\u00e9es dites \u00ab\u00a0Covid\u00a0\u00bb ont acc\u00e9l\u00e9r\u00e9 ce lien de plus en plus fort entre le bien-\u00eatre et la nature Aujourd’hui, l’hospitalit\u00e9 touristique s’aligne \u00e9galement sur ce besoin et \u00e9volue vers […]<\/p>\n","protected":false},"author":5,"featured_media":5229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[52,84,55,49,85,54],"class_list":["post-5263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-fr","tag-design-fr","tag-nature-fr","tag-relax-fr","tag-spa-fr","tag-spa-vert","tag-wellness-fr"],"acf":[],"yoast_head":"\nSPA et Nature : une combinaison gagnante - bbspa_Group<\/title>\n<meta name=\"description\" content=\"Comment concevoir un spa entour\u00e9 par la nature? 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