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About Us
The Board
bbspa_France
The French offices are led by Ghislain Waeyaert, a major international player in the SPA and beauty business, with a career spanning over 20 years dedicated to the commercial growth of groups such as Shiseido, Davines, and Clarins. After over 7 years in Deep Nature initially as Managing Director, then as Vice President. Ghislain joined bbspa and created bbspa_France in 2021 to improve international development and offer French investors, entrepreneurs and architects, with the help of his team of Wellness&SPA experts, the group’s whole panel of services, strengthened by his valuable experience.
bbspa_Italia
The group was born in Italy in 1993 thanks to the joint vision of Gabriella Francia, the Italian touch, and Régis Boudon-Doris, the French flair. Both experts in the SPA sector, Gabriella has proven experience – as Trainer, Manager, and Director of some of the most prestigious SPAS in the country – which led her to specialize in the R&D of wellness treatments and technologies, working also on the development of SPA menus and protocols. Régis has successfully worked in the business for over 30 years, both as Founder and Director, and today is the strategic leader at the helm of all bbspa_Group national and international projects.
bbspa_UK
bbspa_Group extends its footprint with bbspa_UK in collaboration with award-winning spa consultant Kirsty MacCormick as co-founder and CEO. Kirsty boasts more than three decades of experience in delivering top-notch spa and consultancy services to the hospitality and resort industry. The expansion reflects bbspa’s global ambitions, aiming to offer clients comprehensive spa and wellness solutions across diverse regions.
Code of ethics
- 1. We ensure full confidentiality regarding the projects, for five years after the end of our assignments.
- We are committed to guaranteeing full compliance with the regulations in place in the country where the projects are being developed.
- We respect labor laws as well as copyright and privacy regulations.
- We employ a Green Attitude as we conceive and design our Wellness&SPA projects.
- We do not accept commissions or incentives from suppliers or third parties.
- We pledge to be passionate and dedicated to every project.
- We ensure transparency, involvement, and interest on behalf of our team.
Network
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